White Label Web Design Platform
Streamlined client site delivery & improved workflow efficiency
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Senior WordPress Developer
Custom WordPress & WooCommerce Websites That Drive Results
14+ years building high-performance websites, custom plugins, and scalable WooCommerce solutions for growing businesses.
Selected work
Projects built for performance, clarity, and real results
Each website is designed with a clear structure, fast performance, and functionality that supports long-term growth—not a fragile mix of plugins.
Dog Breeder Website Revamp
Improved inquiry flow and mobile user experience
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Marketing Agency Website
Clearer service structure and improved lead capture
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Float Trip Booking Website
Simplified booking experience and reduced friction
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Pet Care Services Website
Improved service visibility and booking clarity
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Local Web Design Agency Site
Stronger positioning and improved local conversion flow
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Services
What I build with WordPress
Outcome-first delivery — calm communication, realistic timelines, and code you can extend.
WordPress Development
Custom themes, Divi, Elementor, and clean, maintainable code—built for performance and long-term scalability.
WooCommerce / Booking Systems
Custom checkout flows, scheduling systems, and tailored functionality designed to support real business workflows.
Custom Plugin Development
Extend WordPress beyond limitations with tailored plugins, feature enhancements, and system integrations.
Performance & Server Optimization
Fast, reliable websites backed by optimized assets, efficient queries, and properly configured servers—built for speed, stability, and scalability.
About
Business-focused WordPress, without the drama
I partner with owners and marketing teams who need a site that performs — not another maintenance burden.
Over the past decade, I’ve focused on building custom WordPress websites—especially WooCommerce stores, server maintenance and optimization, and plugin customizations. I also take on fully custom builds when needed, with an emphasis on performance, usability, and solutions that support real business operations.
Testimonials
Trusted by businesses that value results
“Karl worked under me for over 12 years, and his work was consistently top notch. He’s highly reliable, detail-oriented, and able to solve complex problems with minimal guidance. I could always count on him to deliver results.”
“Karl managed and developed our WordPress websites, handled migrations, and maintained our servers with very little supervision. His work was consistently excellent, and he always found solutions even with minimal direction.”
“Karl worked with us for over 8 years, primarily building and maintaining our WordPress websites. He consistently delivered high-quality work, was easy to work with, and could be trusted to handle projects independently. His reliability and attention to detail made him a valuable part of our team.”
“I worked with Karl for nearly a year, and he did a great job for me. He communicates well, works independently well, and does quality work. He is a very fast learner! I look forward to working with Karl again in the future.”
“working with Karl for 2 years has been great. He performs his tasks well and can perform with minimal supervision. I enjoyed our discussions about some web designs I wanted done and I appreciate that he listens and is willing to make adjustments. He can really communicate well in English, he's a quick learner and is really good in wordpress, html, and css. will definitely hire him again for future projects.”
Ready to work with a WordPress expert who focuses on results?
Tell me about your website, store, or requirements—I’ll reply with a clear plan and realistic timeline.