Discovery focused on outcomes
Clear requirements, fast alignment, and business-first planning — whether it's increasing bookings, improving conversions, or streamlining operations. I prioritize what actually moves revenue and efficiency.
About
From generalist builds to WordPress that carries revenue
I care about the business outcome first — then choose the smallest reliable stack to get there.
My story
I started out in 2011 working on a mix of web projects—landing pages, small business websites, and experimenting with different CMS platforms. Over time, I naturally gravitated toward projects that supported real business operations, especially WooCommerce stores and custom WordPress builds.
That led me to specialize in WordPress. I focus on building custom websites, Elementor-based projects, and plugin customizations that go beyond standard setups—designed to be flexible, reliable, and easy to manage.
Alongside development, I also handle server setup and ongoing maintenance, making sure sites stay fast, stable, and secure as they grow.
My approach is straightforward: clear scope, realistic timelines, and clean, maintainable builds that your team—or any future developer—can confidently work with.
At a glance
- 14+ years shipping client WordPress work
- Focused on conversions, speed, and maintainability
- US / EU-friendly async collaboration
Skills & tools
I focus on building reliable, high-performing websites—these are the tools I use to turn requirements into working solutions.
WordPress & PHP
WooCommerce / Custom Plugins
Elementor / ACF
Hosting & Deployment Guidance
Performance & Core Web Vitals
Integrations (Keap, Payment Gateways, Zapier, Webhooks)
How I work with teams
Business-focused delivery means fewer surprises — and builds that keep performing after handoff.
Scalable WordPress & WooCommerce builds
Clean, modular development using themes, plugins, and custom integrations. Built to handle real-world use cases like bookings, automations, and third-party connections without breaking as you grow.
Systems, integrations & reliability
End-to-end setup including hosting, DNS, email flows, API integrations, and troubleshooting. I make sure everything connects properly — not just looks good on the front end.